LG OLED77C14LB 77 inch 4K UHD HDR Smart OLED TV (2021 Model) with Advanced α9 Gen4 AI processor, 4K SELF-LIT OLED, Dolby Vision IQ and Dolby Atmos, built-in Google Assistant and Alexa (Renewed)

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The set ships with a newly downsized Magic Remote control, which sits a little easier in the hand. This features dedicated buttons here for Netflix, Prime Video, Disney+ and Rakuten TV, plus has Google Assistant and Alexa shortcuts.

And finally, if you're looking for the absolute best-of-best OLED quality then take a look at the LG G2 instead (2022's flagship). It's a step up in the range and in evolution, delivering the brightest OLED image to date. It's not nearly as cheap though! LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture. Cinema 3D TV: Oplev det fantastiske Cinema 3D og se dine film og serier på en helt ny måde. Et Smart TV giver ubegrænset adgang til underholdning – lige meget hvad det er og hvornår det er. Få mere underholdning ud af dit HD fjernsyn med 3D. The new Alpha 9 Gen 4 chipset ensures that lower-resolution content also looks good by applying AI-enhanced upscaling to 720p and 1080p sources. Blue Bloods on Now looks surprisingly watchable despite the lower resolution, with the processor upscaling the image as effectively as possible, while also applying noise reduction and sharpening where appropriate. LG C1 OLED review: HDR performanceConfusingly, there are three versions of the LG C1 in the UK: the C16LA reviewed here, the C14LB and the C15LA. The latter is exclusive to Currys PC World, while the remaining two will be split between all the other retailers. The C14LB has a dark grey rear panel, with the other two using white, but otherwise, all three TVs are identical in terms of specifications, picture quality and features. Having won over home cinema fans with its OLEDs, LG has its sights set on wooing gamers even more than previous models. The C1 has support for VRR (Variable Refresh Rate), NVIDIA G-Sync, and AMD FreeSync, as well as ALLM (Auto Low Latency Mode). There’s also eARC, for routing sound out of the screen into one of the best soundbars– although bear in mind that the low stand means there's little scope to sit a soundbar in front of the panel without obscuring the screen. The LG C1 boasts a surprisingly effective sound system considering its slimline chassis. Hidden inside is a 2.2-channel sound system with 40W of power, and thanks to the sloped stand the audio from the downward-firing speakers is redirected towards the listener, creating a decent front soundstage that has width and a degree of stereo separation.

For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

There are seemingly small, but significant improvements to picture handling too. The set runs the brand’s 4th-gen Alpha 9 image engine, with AI enhanced image processing. It’s astonishingly powerful. A Cinematic Movement option that controls the level of frame merging is particularly effective, and all but eliminates the horrid soap opera effect (if you’re a fan, Smooth is still available). Standard is the go-to recommendation for most content, and works fine with studio broadcasts and sports coverage, but Vivid, often reviled because of its heavy saturation, is a real crowdpleaser too, particularly with superhero movies that use a denuded colour palette and animations designed to pop. There are various panel technologies. Each has its own specific features - viewing angles, color reproduction, response time, brightness/contrast, production cost, etc. The image quality depends directly on the type of the display panel used.